Department of Marketing

Shidler College of Business
Office C303
Tel: (808) 956-6692
Fax: (808) 956-9886
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Welcome to the Marketing Department at the University of Hawaii at Manoa! Marketing involves studying the ways that organizations create and maintain mutually satisfying exchanges between themselves and their customers. Marketing course work helps students learn how to effectively and efficiently manage components of the marketing mix: product, price, distribution, and promotion. Marketing offers courses in marketing research, consumer behavior, personal selling, advertising and promotion, entrepreneurial marketing, retailing, and multinational operations. After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers. These careers include advertising account executive, marketing manager, sales manager, and marketing research manager.