Dana L. Alden

Professor of Marketing
Faculty Director, Vietnam Executive MBA Program - Hanoi
William R. Johnson, Jr. Distinguished Professor

Phone: (808) 956-8565
Fax: (808) 956-9886
Email: click here
Office: Shidler College of Business, #C401e
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Education & Background

1990 - Ph.D., Marketing and International Business
                University of Texas, Austin

1984 - MBA, Marketing, with Honors
               University of Hawai`i at Manoa

1977 - M.A., Public Affairs, with Honors
              U.C. at Santa Barbara

1973 - B.A., Environmental Studies, with Honors
              University of California at Berkeley


Academic Experience

2000 - Present : Professor
                    University of Hawai`i at Manoa

1995 - 2000 : Associate Professor
                University of Hawai`i at Manoa

1989 - 1994 : Assistant Professor
                University of Hawai`i at Manoa


Research Interests

Marketing Communications
Health Care Marketing
Cross-cultural Consumer Behavior
Southeast Asian Studies


Recent Publications

Alden, Dana L., Yi He and Qimei Chen,
"Integrating Social Normative Antecedents in Customer Satisfaction Models:
Situational and Cultural Influences"
Journal of Business Research (forthcoming).

He, Yi, Michael Merz and Dana L. Alden,
"Diffusion of Measurement Invariance Assessment in International Marketing:
Perspectives from the Literature and a Survey of Researchers, "
Journal of International Marketing (forthcoming).

Alden, Dana L. and Qimei Chen,
"Adolescent Satisfaction with Reproductive Health Care Services:
The Role of Negative Emotions,"
Journal of Applied Social Psychology, (forthcoming).

Merz, Michael, Yi He and Dana L. Alden,
"A Categorization Approach to Analyzing the Global Consumer Culture Debate, "
International Marketing Review (forthcoming).

Merz, Michael, Dana L. Alden, Wayne Hoyer and Kalpesh Desai (2008),
"Brand Extension Research: A Cross-Cultural Perspective, "
Review of Marketing Research, Maresh K. Malhotra, Editor, Armonk, NY: M.E. Sharpe.

Polyorot, Kawpong, Dana L. Alden and Eugene Kim (2007),
"Narrative versus Factual Ad Copy Effects on Recall and Brand Attitude:
The Mediating Role of Message Involvement,"
Psychology and Marketing, 24(6 June), 539-554.

Alden, Dana L., J.B. Steenkamp and Rajeev Batra (2006),
"Consumer Attitudes toward Marketing Globalization:
Antecedent, Consequent and Structural Factors ,"
International Journal of Research in Marketing, 23, 227-239.

Alden, Dana L., Alan Tice, and John Berthiaume (2006),
"Ethnicity, Antibiotics and Patient- Physician Interactions:
Towards an Effective Intervention,"
Ethnicity and Disease, 16(Winter), 268-274.

Polyorot, Kawpong and Dana L. Alden (2005),
"The Effects of Culture and Individual Difference on the Persuasiveness of Comparative Ads,"
Journal of Advertising, 34 (1), 37-48.

Alden, Dana L., Julieta Dela Cruz and Pongsa Viboonsanti (2004),
"Influences on Client Loyalty to Reproductive Healthcare Clinics in the Philippines and Thailand,"
Asia- Pacific Population Journal,19 (4 December).



Teaching Awards

UH CBA Teaching Excellence Award, 2000
Dennis Ching Teaching Excellence Award, 1998
CBA Kaizen Award for Quality Enhancement, University of Hawai`i, 1998
Outstanding Theory Paper, Innovations in Social Marketing Conference, 1998
CBA Teaching Excellence Award, University of Hawai`i, 1993


Teaching

Mkt 321: Marketing Research
Mkt 331: Integrated Marketing Communications
Mkt 332: Marketing Communication Campaigns
Mkt 654: Marketing Communications Management


Faculty Advisor

Mu Kappa Tau (Marketing Honorary Society)