Qimei Chen Associate Professor of Marketing
Chair, Department of Marketing
Shidler College Distinguished Associate Professor
Phone: (808) 956-8921
Fax: (808) 956-9886
Email: click here
Office: Shidler College of Business, #C303a
View complete CV
Qimei Chen
Associate Professor of Marketing
Chair, Department of Marketing
Shidler College Distinguished Associate Professor
Phone: (808) 956-8921
Fax: (808) 956-9886
Email: click here
Office: Shidler College of Business, #C303a
View complete CV
Education & Background
2001 - Ph.D., University of Minnesota at Twin Cities
1999 - M.A., University of Minnesota at Twin Cities
1994 - B.A., Nanjing Normal Univeristy
Academic Experience
2006 - Present: Associate Professor
2001 - 2005 : Assistant Professor
Research Interests
Advertising Effectiveness
Online/Offline Consumer Behavior
Innovation Knowledge
Selected Publications
"Contexual Priming and Applicability: Implications for Ad attitude and Brand Evaluations,"
Journal of Advertising. Forthcoming. [with Fuyuan Shen]
"The Performance Implications of Entrepreneurial Proclivity: A Dynamic Capabilities Approach,"
2006, Journal of Retailing, 82(1): 51-62.[with David A. Griffith and Stephanie M. Noble]
"Internet Community Group Participation: Psychosocial Benefits for Women with Breast Cancer,"
2005, Journal of Computer-Mediated Communication, 10(4). [with Shelly Rodgers]
"The Influence of Virtual Direct Experience on Online Ads Message Effectiveness,"
2004, Journal of Advertising, 33(1), 55-69. [with David A. Griffith]
Research Awards
CBA Distinguished Research Award
Teaching
MKT 362 Internet Marketing
MKT 363 Customer Relationship Management
MKT 702 Cross-Cultural Consumer Behavior Ph.D. Seminar