Robert E. Garrity

Instructor of Marketing

Phone: (808) 956-7714
Fax: (808) 956-9886
Email: click here
Office: Shidler College of Business, #C502k
View complete C.V.

Education & Background

1968 - M.S. Logistics Management, Air Force Institute of Technology
1965 - B.S. Business Administration, The University of Tennessee


Academic Experience

1988 - present : Instructor, University of Hawaii
1996 - 1999 : Instructor, University of Phoenix
1991 - 1997 : Instructor, Chaminade University
1991 : Visiting Professor, Boeki Kenshu Center, Japan



Research Interests

Asia-Pacific Marketing
Non-traditional Marketing
Global Sales Management and Selling


Recent Publications


1. Books and Monographs:

SOHO JIZEN HADUBUKO (SOHO: Small Office, Home Office Handbook) O'Reilly
Publishing Japan, Tokyo, Japan, 1997.

NIJYUU ISSEIKI NO ZYOUHOU SEIKATSU NYUUMON (Introduction to Information Life
In the 21st Century) with Professor Hisashi Kawakatsu, Sanno University Press, Tokyo, Japan 1995.

INTERNET COOKBOOK, by Yoshiharu Takada.
Provided an outline, draft, and several chapters drawn from my Internet lectures in Japan during 1995.

MISU NA-KETING WA NANI O SHIETE KUREMASUKA? (What Does Mismarketing Tell Us?) by Hisashi Kawakatsu.
Provided three case studies on mistakes in marketing for the book.

2. Articles in International Journals:

27 articles from 1992 to 1999 for publication in several leading Japanese management journals.

3. Editorial Activities:

English editor for "Introduction to Haiku Poetry"
by Ms. Teiko Inahata, Japan's leading Haiku poet. Tokyo, Japan 1999.

Teaching Awards

UH CBA Teaching Excellence Award, 2000
Dennis Ching Teaching Excellence Award, 1998
CBA Kaizen Award for Quality Enhancement, University of Hawai`i, 1998
Outstanding Theory Paper, Innovations in Social Marketing Conference, 1998
CBA Teaching Excellence Award, University of Hawai`i, 1993


Teaching

Mkt 321: Marketing Research
Mkt 331: Integrated Marketing Communications
Mkt 332: Marketing Communication Campaigns
Mkt 654: Marketing Communications Management