Laurence W. Jacobs

Emeritus Professor of Marketing
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Education & Background

1966 - Ph.D., Ohio State University
1963 - M.B.A., Ohio State University
1961 - B.S., University of Pennsylvania, Wharton School


Academic Experience

1966 - EMERITUS : University of Hawai'i
1961-1965 : Ohio State University


Research Interests

International Marketing Strategy
Promotional Strategy
Cross-Cultural Studies


Recent Publications

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Teaching Awards

Dennis Ching Outstanding Teaching Award
Presidential Citation for Meritorious Teaching


Teaching

MKT 656 Creativity in Marketing
BUS 618 Marketing Management


Faculty Advisor

Pi Sigma Epsilon
Mu Kappa Tau (Marketing Honorary Society)