Aspy P. Palia

Professor of Marketing

Phone: (808) 956-8642
Fax: (808) 956-9886
Email: click here
Office: Shidler College of Business, #C402e
Website: http://www.cba.hawaii.edu/aspy/
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Education & Background

1985 - Ph.D., Business Administration, Kent State University
                Major Field: International Business
                Minor Field: International Economics

1976 - M.B.A, University of Hawaii at Manoa

1966 - B.S., Engineering (Mechanical), University of Bangalore


Academic Experience

May-July 2000 : Visiting Senior Fellow, Graduate School of Business Administration
National University of Singapore
July 1998 - July 1999 : Senior Fellow, Department of Marketing, Faculty of Business Administration National University of Singapore,
1996 - present : Professor, Shidler College of Business, University of Hawaii at Manoa
July - November 1991 : Visiting Scholar, Faculty of Business Administration, National University of Singapore
1990 - 1995 : Associate Professor, College of Business Administration, University of Hawaii at Manoa
1984 - 1989 : Assistant Professor, College of Business Administration, University of Hawaii at Manoa
1982 - 1984 : Instructor, College of Business Administration, Kent State University
1977-1980 : Teaching Fellow, College of Business Administration, Kent State University
May - July 2000 : Visiting Senior Fellow, Graduate School of Business Administration, The National University of Singapore
July 2000 : Visiting Professor, Kathmandu College of Management
July 2000 : Visiting Professor, Indian Institute of Management, Ahmedabad
July 1998 - July 1999 : Senior Fellow, Department of Marketing, Faculty of Business Administration, The National University of Singapore
August 1997 : Visiting Professor, Marketing Institute of Singapore
June 1997 : Visiting Professor, Chulalongkorn University, Bangkok, Thailand
June 1997 : Visiting Professor, Mount Carmel Institute of Management, Bangalore, India
July 1996 : Visiting Professor, Hong Kong Institute of Marketing
June 1995 : Visiting Professor, Marketing Institute of Singapore
May 1995 : Visiting Professor, University of Otago, New Zealand
August 1994 : Visiting Professor, Marketing Institute of Singapore
July 1993 : Visiting Professor, Chulalongkorn University, Bangkok, Thailand
August 1992 : Visiting Professor, Administrative Staff College of India, Hyderabad, India
July 1992 : Visiting Professor, Chulalongkorn University, Bangkok, Thailand
June, July 1992 : Visiting Professor, Universiti Kebangsaan Malaysia, Bangi-Selangor, Kuala Lumpur, Malaysia
June 1992 : Visiting Professor, College of Management, National Sun Yat-sen University, Kaohsiung, Taiwan
November 1991 : Visiting Professor, Marketing Institute of Singapore
July-November 1991 : Visiting Scholar, Faculty of Business Administration, National University of Singapore
June 1991 : Visiting Professor, Universiti Kebangsaan Malaysia, Bangi-Selangor, Kuala Lumpur, Malaysia
May-June 1991 : Visiting Professor, University of International Business and Economics, Beijing, P.R.C.
May 1991 : Visiting Professor, Graduate School of International Management, International University of Japan, Uhrasa, Yamato-machi, Japan
1989-present : Affiliate Faculty, Japan America Institute of Management Science, Honolulu, Hawaii


Recent Publications


Liesch, Peter W. and Aspy P. Palia
"Australian Perceptions and Experiences of International Countertrade With Some International Comparisons"
European Journal of Marketing, Vol. 33, No. 5/6, 1999, pp. 488-511.

Yoon, Heon Deok and Aspy P. Palia
"Countertrade as an Alternative for Export Strategy and Its Practices in Korea"
Journal of Korea Trade, Vol. 1, No. 1, December 1997, pp. 77-92.

Palia, Aspy P. and Peter W. Liesch
"Survey of Countertrade Practices in Australia," Industrial Marketing Management, Vol. 26, No. 3, July 1997, pp. 301-313.

Palia, Aspy P. and Heon Deok Yoon
"Countertrade Practices in Korea"
Industrial Marketing Management, Vol. 23, No. 3, July 1994, pp. 205-213.

Palia, Aspy P., "Countertrade Practices in Japan"
Industrial Marketing Management, Vol. 22, No. 2, May 1993, pp. 125-132.

Palia, Aspy P., "Countertrade Practices in Indonesia"
Industrial Marketing Management, Vol. 21, No. 3, August 1992, pp. 273-279.

Yoon, Heon Deok and Aspy P. Palia, "Recent Trends in Korean Countertrade: A Content Analysis," International Business Journal, Vol. 2, May 1991, pp. 71-91.

Teaching Awards


1998 - Dean's Commendation for Teaching Excellence
College of Business Administration Teaching Excellence Award, 1995
President's Reception -- Mortar Board Senior Honor Society
Mentor Honor/Award, 1995
President's Tea -- Mortar Board Senior Honor Society
Outstanding Educator Honor/Award, 1993
Presidential Citation for Meritorius Teaching, 1989
College of Business Administration Excellence in Teaching Award, 1989
Outstanding Graduate Student Teaching Award, Kent State University, 1980


Teaching

MKT 391 WI/Marketing Strategies