Nicolaos E. Synodinos

Professor of Marketing


Phone: (808) 956-8506
Fax: (808) 956-9886
Email: click here
Office: Shidler College of Business, #C401f
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Education & Background

Ph.D., 1979, Psychology, University of Stirling, Scotland

B.A., 1974, Psychology, American University of Beirut, Lebanon


Academic Experience

1995 – present : [Tenure] Professor, Department of Marketing, Shidler College of Business, University of Hawaii
July – December 1998 : Visiting Researcher, Institute of Comparative Culture, Sophia University, Tokyo
1989 – 1995 : [Tenure] Associate Professor, Department of Marketing, College of Business Administration, University of Hawaii
1984 – 1989 : [Tenure track] Assistant Professor, Department of Marketing, College of Business Administration, University of Hawaii
1983 – 1984 : Assistant Professor, Department of Psychology, Department of Marketing, University of Hawaii
1982 – 1983 : Assistant Professor, Department of Psychology, University of Hawaii
1981 – 1982 : Instructor of Psychology, Maui Community College
1980 – 1981 : Senior Staff Psychologist, Center for Nuclear Studies, Memphis State University
Summer 1980, Fall 1980, Summer 1981 : Lecturer, University of Hawaii
1979 – 1980 : Project Director, Survey and Marketing Services (SMS) Research, Honolulu

Research Interests


Marketing Research
Consumer Behavior
International Public Opinion Surveys


Recent Publications


Synodinos, N. E. & Yamada S. (2000). Response rate trends in Japanese surveys. International Journal of Public Opinion Research, 12(1), 48-72.
Synodinos, N. E., Papacostas, C. S., & Okimoto, G. M. (1994). Computer-administered versus paper-and-pencil surveys and the effect of sample selection. Behavior Research Methods, Instruments, & Computers, 26(4), 395-401.
Yamada, S., & Synodinos, N. E. (1994). Public opinion surveys in Japan. International Journal of Public Opinion Research, 6(2), 118-138.
Synodinos, N. E. (1990). Environmental attitudes and knowledge: A comparison of marketing and business students with other groups. Journal of Business Research, 20(2), 161-170.
Synodinos, N. E., Keown, C. F., & Jacobs, L. W. (1989). Transnational advertising practices: A survey of leading brand advertisers in fifteen countries. Journal of Advertising Research, 29(2), 43-50.
Synodinos, N. E. (1988). Review and appraisal of subliminal perception within the context of Signal Detection Theory. Psychology & Marketing, 5(4), 317-336.
Synodinos, N. E., & Brennan, J. M. (1988). Computer interactive interviewing in survey research. Psychology & Marketing, 5(2), 117-137.
Synodinos, N. E. (1986). Hindsight distortion: "I knew-it-all along and I was sure about it." Journal of Applied Social Psychology, 16(2), 107-117.
Synodinos, N. E., & Papacostas, C. S. (1985). Driving habits and behaviour patterns of University students. International Review of Applied Psychology, 34(2), 241-258.
Synodinos, N. E. (1976). Selective impairment by nitrogen narcosis of performance on a digit-copying and a mental task. Ergonomics, 19(1), 69-80.


Teaching

Principles of Marketing (Bus 312)
Consumer Behavior (Mkt 311/Psy 385)
Marketing Research (Mkt 321)
Marketing Research Methodology (Mkt 655)