Stephen L. Vargo Professor of Marketing
Shidler College Distinguished Professor
Phone: (808) 956-8167
Fax: (808) 956-9886
Email: click here
Office: Shidler College of Business, #C402g
View complete C.V.
Stephen L. Vargo
Professor of Marketing
Shidler College Distinguished Professor
Phone: (808) 956-8167
Fax: (808) 956-9886
Email: click here
Office: Shidler College of Business, #C402g
View complete C.V.
Education & Background
- Ph.D., Michael F. Price College of Business Administration, University of Oklahoma, 1997
- Certified Travel Counselor (CTC), The Travel Institute, Wellesley, MA
- ABD, University of Oklahoma, Health Sciences Center, Human Ecology & Social Psychology
- Master of Science, Social Psychology, University of Oklahoma
- Bachelor of Arts, Psychology, University of Oklahoma
Academic Experience
2009 - Present: Shidler Distinguished Professor and Professor of Marketing,
Shidler College of Business, University of Hawai’i at Manoa
2005 - 2009 : Associate Professor of Marketing, Shidler College of Business
University of Hawaii
2003 - 2005 : Visiting Professor of Marketing, Robert H. Smith School of Business
University of Maryland, College Park
1998-1999, 2002-2003 : Visiting Professor, Orfalea College of Business
California Polytechnic State University
1996-1998, 1999-2002 : Visiting Assisant Professor, Anderson Graduate School of Management
University of California
Adminstrative Experience
Chief Executive Officer, LeisureX Corporation, Oklahoma City
OK Owner and CEO of a multi-location travel services corporation
comprising retail, wholesale, and educational divisions.
Responsible for all aspects of daily operations including management, marketing, and finance.
Board of Directors, Community Bank, Oklahoma City/Midwest City, Oklahoma
Chairman, Marketing Committee
Vice-President, Antec Corporation, Oklahoma City, Oklahoma
Vice President of Applied Research Division for firm that provided systems design,
technical research, and evaluation services for public and private clients.
Responsible for both project contract procurement and administration.
Directed proposal development and research activities, designed surveys
Performed analyses for numerous program evaluation projects.
Research Interests
- Marketing Theory
- Service-encounter Evaluation
- Buyer-seller Relationships
Selected Publications
Vargo, Stephen L. and Robert F. Lusch (2011), “It‘s all B2B and Beyond…: Toward a Systems Perspective of the Market,” Industrial Marketing Management, 40 (2), 181-187 (lead article, published with six invited commentaries)
Chandler, Jennifer and Stephen L. Vargo (2011), “Contextualization: Network Intersec-tions, Value-in-Context, and the Co-Creation of Markets,” Marketing Theory, 11 (1), 35-49
Lusch, Robert L., Stephen L. Vargo, and Mohan Tanniru, (2010), “Service, Value-Networks, and Learning, Journal of the Academy of Marketing Science, 38 (1), 19-31
Vargo, Stephen L., Paul P. Maglio, and Melissa Archpru Akaka (2008), “On Value and Value Co-Creation: A Service Systems and Service Logic Perspective,” European Man-agement Journal, 26(3), 145-52 (lead article).
Vargo, Stephen L. and Robert F. Lusch (2008), “From Goods to Service(s): Divergences and Convergences of Logics,” Industrial Marketing Management,” 37 (May) 254-259.
Most Cited Articles Award, Industrial Marketing Management, (second most cited article in last 5 years)
Reprinted (2009) in John Cadogan (ed), Marketing Strategy, Volume 3: Marketing-Mix Strategies - Product Strategy And Promotion Strategy, Thousand Oaks: Sage
Vargo, Stephen L. and Robert F. Lusch (2008)., “Service-Dominant Logic: Continuing the Evolution,” Journal of the Academy of Marketing Science 36 (1), 1-10
Reprinted (2010) in S Baron (ed.), Services Marketing, Thousand Oaks: Sage
Vargo, Stephen L. and Robert F. Lusch (2008), “Why Service,” Journal of the Academy of Marketing Science, 36 (1), 25-38.
Michel, Stefan, Stephen L. Vargo, and Robert F. Lusch (2008), “Reconfiguration of the Conceptual Landscape: A Tribute to the Service Logic of Richard Normann,” Journal of the Academy of Marketing Science, 36 (1) 152-55
Lusch, Robert F., Stephen L. Vargo, and Matthew O’Brien (2007), “Competing through Service: Insights from Service-Dominant Logic,” Journal of Retailing, 83 (1), 5-18 (Lead Article)
Vargo, Stephen L. and Robert F. Lusch, (2004) “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68 (January), 1-17. (Lead Article, with seven invited commentaries)
Received Sheth Foundation Award, which honors the author(s) of the article published in the Journal of Marketing that has made long term contribution to the field of marketing.
Received Harold H. Maynard Award, which recognizes the author(s) of the article that made the greatest contribution to the advancement of the marketing theory and thought. The award winner is chosen by the Journal of Marketing’s Editorial Review Board.
Most cited article in the Journal of Marketing, 2000 – present (Source: AMA)
Reprinted in R. F. Lusch and S. L. Vargo (eds), The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Armonk, NY: ME Sharpe
Reprinted in Russian Management Journal, 2006, 4 (2), 73-106.
Vargo, Stephen L. and Robert F. Lusch, (2004), “The Four Services Marketing Myths: Remnants from a Manufacturing Model,” Journal of Service Research, (May), 324-35
Sixth most-cited article published in Journal of Service Research (source: JSR)
Runner-up, Best Article of the Year Award, Journal of Service Research, 2003-2004
Runner-up, Best Service Marketing Article of the Year Award for 2004, Ameri-can Marketing Association, Service Marketing Special Interest Group
Academic & Service Awards
Received Harold H. Maynard Award, which recognizes the author(s) of the article that made the greatest contribution to the advancement of the marketing theory and thought. The award winner is chosen by the Journal of Marketing’s Editorial Review Board.