Xin Zhao

Assistant Professor of Marketing


Phone: (808) 956-5335
Fax: (808) 956-9886
Email: click here
Office: Shidler College of Business, #C502c

Education & Background

2005, PhD, Business Administration (Marketing), University of Utah
2000, B.S., Business Administration (Marketing), Fudan University


Academic Experience

Assistant Professor of Marketing, University of Hawai`i at Manoa, 2005-present


Research Interests

Advertising and Society
Globalization and Marketing Issues in China
Consumer Culture and Materialism
Cross-Cultural Research and International Marketing

Recent Publications

Zhao, Xin and Russell W. Belk, "Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition," Journal of Consumer Research, forthcoming.

Zhao, Xin and Russell W. Belk, “Advertising Consumer Culture in 1930s’ Shanghai: Globalization and Localization in Yue Fen Pai,” Journal of Advertising, forthcoming.

Zhao, Xin and Russell W. Belk, “Imagined Nationhood: Advertising Nationalism in Republican Shanghai,” (abstract), Asia-Pacific Advances in Consumer Research, Vol.8, Dipankar Chakravarti, Sridhar Samu, and Rajiv Vaidyanathan eds., Valdosta, GA: Association for Consumer Research, forthcoming.

Zhao, Xin and Jeff Wang, “Decoding Controversial Campaigns: China's Ad Law and Political Symbols,” Asia-Pacific Advances in Consumer Research, Vol. 8, Dipankar Chakravarti, Sridhar Samu, and Rajiv Vaidyanathan eds., Valdosta, GA: Association for Consumer Research, forthcoming.

Zhao, Xin, Jeff Wang, and Gary Bamossy, “Pursuit of the Sacred in the Era of Infantilization: A Multi-sited Ethnography of Online Gaming in China,” (abstract), Advances in Consumer Research, Vol. 36, Ann L. McGill and Sharon Shavitt eds., Valdosta, GA: Association for Consumer Research, forthcoming.

Wang, Jeff and Xin Zhao, “Team Purchase: Consumer Empowerment through Collective Actions,” (abstract), Advances in Consumer Research, Vol. 36, Ann L. McGill and Sharon Shavitt eds., Valdosta, GA: Association for Consumer Research, forthcoming.

Zhao, Xin and Russell W. Belk, “Desire on Fire: A Naturalistic Inquiry of Chinese Death Ritual Consumption,” European Advances in Consumer Research, Vol. 8, forthcoming.

Wang, Jianfeng, Xin Zhao and Gary Bamossy, “Avatar and Extended Self in Online Gaming,” (abstract), Advances in Consumer Research, Vol. 35, Angela Y. Lee and Dilip Soman eds., Valdosta, GA: Association for Consumer Research, forthcoming.

Zhao, Xin and Russell W. Belk (2007), “Live from Malls: Shopping BLOG (Web Log) and Consumer Desire,” Advances in Consumer Research, Vol.34, Gavan Fitzsimons and Vicki Morwitz eds, Valdosta, GA: Association for Consumer Research, 131-137.

Zhao, Xin and Russell W. Belk (2007), “Advertising Liminality: Advertising as Liminal Space of Social Transformation in China,” Asia-Pacific Advances in Consumer Research, Vol.7, Gary Gregory, Margaret Craig-Lees, and Teresa Davis eds., Valdosta, GA: Association for Consumer Research.

Zhao, Xin and Russell W. Belk (2005), “Sinolization of Western Holidays: Christmas in China,” (abstract), Advances in Consumer Research, Vol. 32, Geeta Menon and Akshay Rao, eds., Valdosta, GA: Association for Consumer Research, 8.

Zhao, Xin (2004), “Adeology: Advertising as a Battlefield for Rival Ideologies in Transitional China,” (abstract), Advances in Consumer Research, Vol. 31, Mary Francis Luce and Barbara Kahn, eds., Valdosta, GA: Association for Consumer Research.

Zhao, Xin and Janeen Arnold Costa (2004), “Coyote Came: Spirituality and the American Desert,” (abstract), Advances in Consumer Research, Vol. 31, Mary Francis Luce and Barbara Kahn, eds., Valdosta, GA: Association for Consumer Research.

Zhao, Xin and Russell W. Belk (2003), "Money to Burn: Consumption by the Dead in China," (abstract), Advances in Consumer Research, Vol. 30, Punam Anand Keller and Dennis Rook, eds., Valdosta, GA: Association for Consumer Research, 222.

Zhao, Xin and Russell W. Belk (2003),"Advertising in 1920s Shanghai: Globalization and Localization in the World of Calendar Advertising," (abstract), Advances in Consumer Research, Vol. 30, Punam Anand Keller and Dennis Rook, eds., Valdosta, GA: Association for Consumer Research.

Belk, Russell W and Xin Zhao (2003), "China's First Global Advertising Encounter: Pre- Communist Shanghai," (abstract), Journal of Macromarketing, 23 (2), 139.

Zhao, Xin and Russell W. Belk (2002), "Sinolization: An International Advertising Strategy for China," Journal of Asia Pacific Marketing, 1 (1), 3-18.

Awards & Honors

Shirley M. Lee Research Excellence Award, Shidler College of Business, University of Hawaii at Manoa, May 2007

Doctoral Student Teaching Excellence Award, Marketing Department, University of Utah, 2005

Winner of 2003 ACR/Sheth Foundation Dissertation Grant Competition

AMA Sheth Foundation Doctoral Consortium Fellow, 2003

Teaching

MKT 381 - Multinational Marketing
MKT 653 – International Marketing Management