BBA in Marketing

          Marketing involves studying the ways that organizations create and maintain mutually satisfying exchanges between themselves and their customers. Marketing course work helps students learn how to effectively and efficiently manage components of the marketing mix: product, price, distribution, and promotion.

          Marketing offers courses in marketing research, consumer behavior, personal selling, advertising and promotion, entrepreneurial marketing, retailing, and multinational operations. After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers. These careers include advertising account executive, marketing manager, sales manager, and marketing research manager.

Please note that before you can enter the Marketing program, you must first apply for admission and be accepted into Shidler College of Business. For the requirements needed to apply, please click the following link: College of Shidler Business Requirements and Admissions

Click -> BBA Marketing Requirements & Recommended Marketing Electives for Specialization (.ppt file)

For more information, please contact a counselor at the Office of Student Academic Services.

Office of Student Academic Services
Shidler College of Business
Room B101
(808) 956-8215
e-mail: click here